why is lemonade expanding to kentucky
5 Untold Reasons Lemonade Targeted Kentucky for Pet Insurance
Lemonade chose Kentucky because the state’s pet-insurance penetration is low, vet costs are climbing, regulations are friendly, and data shows a perfect demographic fit for a digital-first model. 2.3% of Kentucky pet owners currently have insurance, far below the national average, creating a $1.2 billion untapped premium